"How many pages should our website have?" is one of the most common questions firms ask, and the honest answer is: as many as you need to cover your services and locations well, and not one thin page more. Page count is an output of your strategy, not a target to hit. Here is how to work it out.
The essential core pages
Almost every law firm website needs a foundation of:
- Homepage, your positioning and primary paths in.
- About, the firm's story, values and credibility.
- Attorney/team pages, genuine bios that build trust.
- Contact, easy to reach you, with all options.
- Practice-area pages, one per service you offer.
That alone often runs to eight or ten pages before you have added anything specialised.
Practice-area pages: one per service
Each distinct service deserves its own dedicated page. A firm doing family law, wills and conveyancing needs three separate, substantial pages, not one "our services" list. Dedicated pages rank better for their specific searches and let you speak directly to each type of client. This is usually where the page count grows most.
Location pages: only where you serve
Firms serving multiple cities or areas benefit from a genuine page for each, but only if that page offers real, specific value about serving that location. A dozen near-identical pages with only the place name swapped can look like spam to Google. One meaningful location page beats ten thin ones.
Content and resource pages
A blog or resources section adds pages over time and is a powerful SEO and trust asset. Each article targets questions clients ask and gives you something to rank for beyond your service pages. Here, growth is good, provided each piece is genuinely useful.
Quality beats quantity, always
Google rewards depth and usefulness, not raw page count. Ten strong, well-written pages outperform fifty thin ones every time. Thin, duplicative or padding pages can actually harm your SEO. Never create pages just to inflate the number; create them because they serve a real search need or client question.
A rough guide
A small firm might launch well with 10–15 quality pages plus a growing blog. A larger multi-practice, multi-location firm may legitimately need 30, 50 or more. Let your services, locations and content strategy set the number, then make every page earn its place.
The takeaway
Your ideal page count falls out of your strategy: essential core pages, one page per service, meaningful location pages where you truly serve, and a growing library of genuinely useful content. Chase quality and relevance, never a number, and the right size reveals itself.